Our Marketing Analytics Solutions leverage predictive analytics and data mining techniques to provide data-driven actionable recommendations to clients. Our solutions help clients strengthen customer relationships, understand the most engaged customer segments, improve marketing effectiveness, increase sales productivity, and drive overall revenue growth.

Our services under Marketing Analytics are:

Propensity modeling
Customer segmentation
Pricing analytics
Churn/Attrition model
Market-mix modeling
Sales forecasting
Customer loyalty analysis
Campaign analysis
Voice of customer analysis
Customer life time value
Web analytics
Social media analytics