Growing global competitiveness presents increasing challenges for corporations both in winning new business or protecting existing clients. Moody’s Analytics Knowledge Services assists sales and marketing teams to identify business opportunities, develop saleable value propositions, create account plans, and evaluate revenue at risk.

We offer a wide range of services to our clients including customer screening and intelligence, account prioritization, service gap analysis, knowledge management, information systems, competitor analysis, product benchmarking, feedback review, account prioritization, pitch standardization, risk monitoring, and rapid research. These services help corporations implement a structured research-heavy sales framework encompassing lead origination, pitch conversion, and account retention.

Our associates have worked with reputed professional services firms for functions that require regular pitching to institutional clients. Our resources are not only cross trained but adept at creating relevant pitches for clients in a B2B set-up with the experience of creating reporting tools to judge the efficacy of sales processes.

Sales Intelligence and Origination Support

We help clients develop relevant target lists, conduct deep dive on shortlisted targets, create compelling value propositions, and draft sales pitches.

Key Account Management

We help clients develop and update account plans by identifying and profiling the evolving mix of stakeholders and understanding strategic goals and business issues.

Customer Risk Management

We conduct assessment of target and existing customers on an ongoing basis to identify financial or operational risks to either mitigate them or develop alternative strategies in a timely manner.

Sales Reporting & Administration

We assist clients with operational activities such as pipeline reporting, sales forecasting, trend analysis, and performance reviews so managers can focus on higher-value tasks.